Effectiveness of social responsibility marketing in young millennials - Generation Y: analysis of three cases for brand positioning

por Jiménez Correa, Erika Alejandra, Palacio-López, Sandra Milena, Sánchez-Torres, Javier A., Gaviria Martínez, Luisa Fernanda, Arrubla Zapata, Juan Pablo, Hernández Fernández, Yuri Lorene, Lopera, Carolina Perlaza
Publicado 2021