Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

por Ausin-Azofra, Jose M., Bigne, Enrique, Ruiz, Carla, Marín-Morales, Javier, Guixeres, Jaime, Alcañiz, Mariano
Publicado 2021

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

por Guixeres, Jaime, Bigné, Enrique, Ausín Azofra, Jose M., Alcañiz Raya, Mariano, Colomer Granero, Adrián, Fuentes Hurtado, Félix, Naranjo Ornedo, Valery
Publicado 2017