Precious Property or Magnificent Money? How Money Salience but Not Temperature Priming Affects First-Offer Anchors in Economic Transactions

por Leusch, Yannik M., Loschelder, David D., Basso, Frédéric
Publicado 2018

Assessing the Role of Shape and Label in the Misleading Packaging of Food Imitating Products: From Empirical Evidence to Policy Recommendation

por Basso, Frédéric, Bouillé, Julien, Le Goff, Kévin, Robert-Demontrond, Philippe, Oullier, Olivier
Publicado 2016

Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes

por Basso, Frédéric, Robert-Demontrond, Philippe, Hayek, Maryvonne, Anton, Jean-Luc, Nazarian, Bruno, Roth, Muriel, Oullier, Olivier
Publicado 2014