Study of the influence of socio-economic factors in the international expansion of Spanish franchisors to Latin American countries

por Ramírez-Hurtado, José M., Berbel-Pineda, Juan M., Palacios-Florencio, Beatriz
Publicado 2018

Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions

por Berbel-Pineda, Juan M., Ramírez-Hurtado, José M., Palacios-Florencio, Beatriz, Santos-Roldán, Luna
Publicado 2020