Virtual Reality in Marketing: A Framework, Review, and Research Agenda

por Alcañiz, Mariano, Bigné, Enrique, Guixeres, Jaime
Publicado 2019

Higher levels of narrativity lead to similar patterns of posterior EEG activity across individuals

por Dini, Hossein, Simonetti, Aline, Bigne, Enrique, Bruni, Luis Emilio
Publicado 2023

EEG theta and N400 responses to congruent versus incongruent brand logos

por Dini, Hossein, Simonetti, Aline, Bigne, Enrique, Bruni, Luis Emilio
Publicado 2022

The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study

por Saffari, Farzad, Zarei, Sahar, Kakaria, Shobhit, Bigné, Enrique, Bruni, Luis E., Ramsøy, Thomas Z.
Publicado 2023

Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket

por Saffari, Farzad, Kakaria, Shobhit, Bigné, Enrique, Bruni, Luis E., Zarei, Sahar, Ramsøy, Thomas Z.
Publicado 2023

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

por Ausin-Azofra, Jose M., Bigne, Enrique, Ruiz, Carla, Marín-Morales, Javier, Guixeres, Jaime, Alcañiz, Mariano
Publicado 2021

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

por Guixeres, Jaime, Bigné, Enrique, Ausín Azofra, Jose M., Alcañiz Raya, Mariano, Colomer Granero, Adrián, Fuentes Hurtado, Félix, Naranjo Ornedo, Valery
Publicado 2017