The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study

por Saffari, Farzad, Zarei, Sahar, Kakaria, Shobhit, Bigné, Enrique, Bruni, Luis E., Ramsøy, Thomas Z.
Publicado 2023

Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket

por Saffari, Farzad, Kakaria, Shobhit, Bigné, Enrique, Bruni, Luis E., Zarei, Sahar, Ramsøy, Thomas Z.
Publicado 2023