Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering

por Ong, Ardvin Kester S., Prasetyo, Yogi Tri, Esteller, Armand Joseph D., Bruno, Jarod E., Lagorza, Kathryn Cheska O., Oli, Lance Edward T., Chuenyindee, Thanatorn, Thana, Kriengkrai, Persada, Satria Fadil, Nadlifatin, Reny
Publicado 2023