“Scapegoat” for Offline Consumption: Online Review Response to Social Exclusion

por Liang, Shichang, Chu, Yuxuan, Wang, Yunshan, Zhang, Ziqi, Wu, Yunjie, Chang, Yaping
Publicado 2021

Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products

por Liang, Shichang, Chu, Yuxuan, Zhang, Min, Li, Rulan, Lan, Bin, He, Lingling
Publicado 2022

Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention

por Liang, Shichang, Qin, Ling, Zhang, Min, Chu, Yuxuan, Teng, Lili, He, Lingling
Publicado 2022

Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences

por Liang, Shichang, Lan, Bin, Li, Rulan, Zhang, Min, Chu, Yuxuan, Teng, Lili, He, Lingling
Publicado 2023