Motivations and attitudes towards consulting eWOM when booking accommodation

por Moliner-Velázquez, Beatriz, Fuentes-Blasco, María, Gil-Saura, Irene
Publicado 2023

Segmenting customers according to online word-of-mouth about hotels

por Moliner-Velázquez, Beatriz, Fuentes-Blasco, Maria, Gil-Saura, Irene
Publicado 2021

Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

por Cambra-Fierro, Jesús J., Fuentes-Blasco, María, Huerta-Álvarez, Rocío, Olavarría, Ana
Publicado 2021

Destination recovery during COVID-19 in an emerging economy: Insights from Perú

por Cambra-Fierro, Jesús J., Fuentes-Blasco, María, Huerta-Álvarez, Rocío, Olavarría-Jaraba, Ana
Publicado 2022

The influence of communication in destination imagery during COVID-19()

por Cambra-Fierro, Jesús, Fuentes-Blasco, María, Gao, Lily Xuehui, Melero-Polo, Iguácel, Trifu, Andreea
Publicado 2022

Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders

por Justavino-Castillo, Milva Eileen, Gil-Saura, Irene, Fuentes-Blasco, Maria, Moliner-Velázquez, Beatriz, Servera-Francés, David
Publicado 2023