Using eye-tracking technology in Neuromarketing

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca
Publicado 2023

Investigating the perception of Romanian adults on ophthalmology services from an experiential marketing perspective

por Gheorghe, Consuela-Mădălina, Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin
Publicado 2017

Modeling the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services

por Gheorghe, Consuela-Mădălina, Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin
Publicado 2017

Measuring the perceived quality of ophthalmology services in private organizations. A marketing perspective

por Gheorghe, Iuliana Raluca, Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin
Publicado 2018

A marketing perspective on consumer perceived competition in private ophthalmology services

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca
Publicado 2018

Don’t cry over spilt milk: a review on consumer-based corporate reputation in private ophthalmology services

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca
Publicado 2018

Assessing the effectiveness of OTC Advertising on artificial tear drops from an experiential marketing perspective

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana Raluca
Publicado 2019

The development of a multidimensional Consumer Perceived Value scale in ophthalmology services

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana Raluca
Publicado 2019

Trick or treat: Social Media’s dissemination power of ophthalmologic information in the pandemic context

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca
Publicado 2021

Truth of dare: The principles of storytelling in Ophthalmology services - review

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca
Publicado 2021

Flip a coin: Collaborative consumption or Sharing Economy in Ophthalmology services

por Gheorghe, Iuliana Raluca, Purcărea, Victor Lorin, Gheorghe, Consuela-Mădălina
Publicado 2021

Affiliate Marketing in ophthalmological services

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca
Publicado 2022

Medical tourism in ophthalmology - review

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca
Publicado 2022

The complexity of physician-patient communication and its impact in non-medical fields. A surgical oncology approach

por Ianovici, Ciprian, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca, Blidaru, Alexandru
Publicado 2023

Stories for a sustainable healthcare future: the perspectives of healthcare IoT technologies in surgical oncology

por Ianovici, Ciprian, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca, Blidaru, Alexandru
Publicado 2023

Psychological Variables Associated with HPV Vaccination Intent in Romanian Academic Settings

por Diaconescu, Liliana Veronica, Gheorghe, Iuliana Raluca, Cheşcheş, Tamara, Popa-Velea, Ovidiu
Publicado 2021

The perspective of medical staff on improving the integrated communication process – A pilot study

por Morcov, Mirela, Gheorghe, Iuliana-Raluca, Morcov, Maria Veronica, Purcarea, Victor Lorin
Publicado 2021

Investigating the dimensions of learning organizations questionnaire (DLOQ) in a Romanian private ophthalmology organization

por Gheorghe, Consuela-Mădălina, Purcărea, Victor Lorin, Gheorghe, Iuliana-Raluca, Popa-Velea, Ovidiu
Publicado 2018

Going on a vision quest in the pandemic context: the linkage between a learning organization, internal marketing and burnout in Ophthalmology physicians

por Gheorghe, Iuliana-Raluca, Purcărea, Victor Lorin, Gheorghe, Consuela-Mădălina, Popa-Velea, Ovidiu
Publicado 2020

Enhancing the principles of experiential marketing in ophthalmology services

por Gheorghe, Iuliana Raluca, Purcărea, Victor Lorin, Schmitzer, Andreea Gabriela, Gheorghe, Consuela-Mădălina
Publicado 2021