Brand Suicide? Memory and Liking of Negative Brand Names

por Guest, Duncan, Estes, Zachary, Gibbert, Michael, Mazursky, David
Publicado 2016

Disentangling Individual Phases in the Hunted vs. Farmed Meat Supply Chain: Exploring Hunters’ Perceptions in Italy

por Marescotti, Maria Elena, Demartini, Eugenio, Gibbert, Michael, Viganò, Roberto, Gaviglio, Anna
Publicado 2021