Words-Deeds Gap for the Purchase of Fairtrade Products: A Systematic Literature Review

por Kossmann, Elena, Gomez-Suarez, Monica
Publicado 2019

Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review

por Gómez-Suárez, Mónica, Martínez-Ruiz, María Pilar, Martínez-Caraballo, Noemí
Publicado 2017

Editorial: From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

por Martínez-Ruiz, María P., Gómez-Suárez, Mónica, Jiménez-Zarco, Ana I., Izquierdo-Yusta, Alicia
Publicado 2017

Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

por Martínez-Ruiz, María Pilar, Gómez-Suárez, Mónica, Jiménez-Zarco, Ana Isabel, Izquierdo-Yusta, Alicia
Publicado 2021