Influence of Customer Quality Perception on the Effectiveness of Commercial Stimuli for Electronic Products

por Garrido-Morgado, Álvaro, González-Benito, Óscar, Martos-Partal, Mercedes
Publicado 2016

Attitudes vs. Purchase Behaviors as Experienced Dissonance: The Roles of Knowledge and Consumer Orientations in Organic Market

por Hidalgo-Baz, María, Martos-Partal, Mercedes, González-Benito, Óscar
Publicado 2017