Virtual Reality in Marketing: A Framework, Review, and Research Agenda

por Alcañiz, Mariano, Bigné, Enrique, Guixeres, Jaime
Publicado 2019

Emotion Recognition in Immersive Virtual Reality: From Statistics to Affective Computing

por Marín-Morales, Javier, Llinares, Carmen, Guixeres, Jaime, Alcañiz, Mariano
Publicado 2020

Development and Calibration of an Eye-Tracking Fixation Identification Algorithm for Immersive Virtual Reality

por Llanes-Jurado, Jose, Marín-Morales, Javier, Guixeres, Jaime, Alcañiz, Mariano
Publicado 2020

Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

por Ausin-Azofra, Jose M., Bigne, Enrique, Ruiz, Carla, Marín-Morales, Javier, Guixeres, Jaime, Alcañiz, Mariano
Publicado 2021

Heart rate variability analysis for the assessment of immersive emotional arousal using virtual reality: Comparing real and virtual scenarios

por Marín-Morales, Javier, Higuera-Trujillo, Juan Luis, Guixeres, Jaime, Llinares, Carmen, Alcañiz, Mariano, Valenza, Gaetano
Publicado 2021

Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store

por Khatri, Jaikishan, Marín-Morales, Javier, Moghaddasi, Masoud, Guixeres, Jaime, Giglioli, Irene Alice Chicchi, Alcañiz, Mariano
Publicado 2022

Virtual Reality as a New Approach for Risk Taking Assessment

por de-Juan-Ripoll, Carla, Soler-Domínguez, José L., Guixeres, Jaime, Contero, Manuel, Álvarez Gutiérrez, Noemi, Alcañiz, Mariano
Publicado 2018

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

por Guixeres, Jaime, Bigné, Enrique, Ausín Azofra, Jose M., Alcañiz Raya, Mariano, Colomer Granero, Adrián, Fuentes Hurtado, Félix, Naranjo Ornedo, Valery
Publicado 2017

Affective computing in virtual reality: emotion recognition from brain and heartbeat dynamics using wearable sensors

por Marín-Morales, Javier, Higuera-Trujillo, Juan Luis, Greco, Alberto, Guixeres, Jaime, Llinares, Carmen, Scilingo, Enzo Pasquale, Alcañiz, Mariano, Valenza, Gaetano
Publicado 2018

Real vs. immersive-virtual emotional experience: Analysis of psycho-physiological patterns in a free exploration of an art museum

por Marín-Morales, Javier, Higuera-Trujillo, Juan Luis, Greco, Alberto, Guixeres, Jaime, Llinares, Carmen, Gentili, Claudio, Scilingo, Enzo Pasquale, Alcañiz, Mariano, Valenza, Gaetano
Publicado 2019