Innovative price-setting approaches to high-value products: A pricing method for agribusiness farmers

por Naruetharadhol, Phaninee, Ketkaew, Chavis, Srisathan, Wutthiya Aekthanate
Publicado 2022

An Analysis of Multigenerational Issues of Generation X and Y Employees in Small- and Medium-Sized Enterprises in Thailand: The Moderation Effect of Age Groups on Person–Environmen...

por Rattanapon, Kanokon, Jorissen, Ann, Jones, Kevin Paul, Ketkaew, Chavis
Publicado 2023

Open innovation as a strategy for collaboration-based business model innovation: The moderating effect among multigenerational entrepreneurs

por Srisathan, Wutthiya A., Ketkaew, Chavis, Jitjak, Wuttiwat, Ngiwphrom, Sirinthip, Naruetharadhol, Phaninee
Publicado 2022

Conceptualizing a Gluten-Free Instant Noodle Prototype Using Environmental Sustainability Aspects: A Cross-National Qualitative Study on Thai and Danish Consumers

por Sae-Eaw, Amporn, Wongsaichia, Sasichakorn, Giacalone, Davide, Naruetharadhol, Phaninee, Ketkaew, Chavis
Publicado 2022

The Behavioral Intention to Adopt Circular Economy-Based Digital Technology for Agricultural Waste Valorization

por Pienwisetkaew, Teerapong, Wongsaichia, Sasichakorn, Pinyosap, Benyapa, Prasertsil, Supakkarn, Poonsakpaisarn, Kunjira, Ketkaew, Chavis
Publicado 2023

Consumer Intention to Utilize an E-Commerce Platform for Imperfect Vegetables Based on Health-Consciousness

por Naruetharadhol, Phaninee, Wongsaichia, Sasichakorn, Pienwisetkaew, Teerapong, Schrank, Johannes, Chaiwongjarat, Kullanan, Thippawong, Peeranut, Khotsombat, Thanaphat, Ketkaew, Chavis
Publicado 2023