“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement

por Attiq, Saman, Abdul Hamid, Abu Bakar, Khokhar, Munnawar Naz, Shah, Hassan Jalil, Shahzad, Amna
Publicado 2022

Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach

por Attiq, Saman, Hamid, Abu Bakar Abdul, Shah, Hassan Jalil, Khokhar, Munnawar Naz, Shahzad, Amna
Publicado 2022

COVID-19 Repercussions: Office and Residential Emissions in Pakistan

por Rehmani, Mahmood, Arshad, Madiha, Khokhar, Munnawar Naz, Anwer, Naveed, Adnan, Mohammad, Naveed, Rana Tahir, Irshad, Huda
Publicado 2022

Impact of Work-From-Home Human Resource Practices on the Performance of Online Teaching Faculty During Coronavirus Disease 2019

por Irshad, Huda, Umar, Khawaja Muhammad, Rehmani, Mahmood, Khokhar, Munnawar Naz, Anwar, Naveed, Qaiser, Ayaz, Naveed, Rana Tahir
Publicado 2021

Small and medium-sized enterprises failure in providing workers’ rights concerning Sustainable Development Goals-2030 in Pakistan

por Naveed, Rana Tahir, Rehmani, Mahmood, Khokhar, Munnawar Naz, Shah, Syed Raza Ullah, Ali, Anis, Shahzadi, Sadaf, Irshad, Huda
Publicado 2022