Neurophysiological Tools to Investigate Consumer's Gender Differences during the Observation of TV Commercials

por Vecchiato, Giovanni, Maglione, Anton Giulio, Cherubino, Patrizia, Wasikowska, Barbara, Wawrzyniak, Agata, Latuszynska, Anna, Latuszynska, Malgorzata, Nermend, Kesra, Graziani, Ilenia, Leucci, Maria Rita, Trettel, Arianna, Babiloni, Fabio
Publicado 2014