The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude

por Chen, Yu-Shan, Chang, Tai-Wei, Li, Hung-Xin, Chen, Ying-Rong
Publicado 2020

To help others or not: A moderated mediation model of emotional dissonance

por Hu, Ling, Huang, Stanley Y. B., Li, Hung-Xin, Lee, Shih-Chin
Publicado 2022

Impulsive and Compulsive Buying Tendencies and Consumer Resistance to Digital Innovations: The Moderating Role of Perceived Threat of COVID-19

por Li, Hung Xin, Hassan, Komal, Malik, Haider Ali, Anuar, Marhana Mohamed, Khan, Tariq Iqbal, Yaacob, Mohd Rafi
Publicado 2022