Effect of Serendipity in an Encounter on Purchase Intention of Unexpected Products

por Liang, Shichang, Chu, Yuxuan, Zhang, Min, Li, Rulan, Lan, Bin, He, Lingling
Publicado 2022

Waking up “We” or “I”? How Start Temporal Landmarks Influence Arousal Product Preferences

por Liang, Shichang, Lan, Bin, Li, Rulan, Zhang, Min, Chu, Yuxuan, Teng, Lili, He, Lingling
Publicado 2023