Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials

por Goto, Nobuhiko, Lim, Xue Li, Shee, Dexter, Hatano, Aya, Khong, Kok Wei, Buratto, Luciano Grüdtner, Watabe, Motoki, Schaefer, Alexandre
Publicado 2019