Studying Consumer Behavior in an Online Context: The Impact of the Evolution of the World Wide Web for New Avenues in Research

por Martinez-Ruiz, Maria Pilar, Moser, Karin S.
Publicado 2019

Key External Influences Affecting Consumers’ Decisions Regarding Food

por Martínez-Ruiz, María Pilar, Gómez-Cantó, Carmen María
Publicado 2016

Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review

por Gómez-Suárez, Mónica, Martínez-Ruiz, María Pilar, Martínez-Caraballo, Noemí
Publicado 2017

Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Ea...

por Pérez-Villarreal, Héctor Hugo, Martínez-Ruiz, María Pilar, Izquierdo-Yusta, Alicia
Publicado 2019

Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

por Martínez-Ruiz, María Pilar, Izquierdo-Yusta, Alicia, Olarte-Pascual, Cristina, Reinares-Lara, Eva
Publicado 2017

Archeological Tourist Destination Image Formation: Influence of Information Sources on the Cognitive, Affective and Unique Image

por Huete-Alcocer, Nuria, Martinez-Ruiz, Maria Pilar, López-Ruiz, Víctor Raúl, Izquiedo-Yusta, Alicia
Publicado 2019

Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

por Martínez-Ruiz, María Pilar, Gómez-Suárez, Mónica, Jiménez-Zarco, Ana Isabel, Izquierdo-Yusta, Alicia
Publicado 2021