Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research

por Martinez-Levy, Ana C., Rossi, Dario, Cartocci, Giulia, Mancini, Marco, Di Flumeri, Gianluca, Trettel, Arianna, Babiloni, Fabio, Cherubino, Patrizia
Publicado 2021

Wearable Technologies for Electrodermal and Cardiac Activity Measurements: A Comparison between Fitbit Sense, Empatica E4 and Shimmer GSR3+

por Ronca, Vincenzo, Martinez-Levy, Ana C., Vozzi, Alessia, Giorgi, Andrea, Aricò, Pietro, Capotorto, Rossella, Borghini, Gianluca, Babiloni, Fabio, Di Flumeri, Gianluca
Publicado 2023

Antismoking Campaigns' Perception and Gender Differences: A Comparison among EEG Indices

por Cartocci, Giulia, Modica, Enrica, Rossi, Dario, Inguscio, Bianca M. S., Aricò, Pietro, Martinez Levy, Ana C., Mancini, Marco, Cherubino, Patrizia, Babiloni, Fabio
Publicado 2019

Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends

por Cherubino, Patrizia, Martinez-Levy, Ana C., Caratù, Myriam, Cartocci, Giulia, Di Flumeri, Gianluca, Modica, Enrica, Rossi, Dario, Mancini, Marco, Trettel, Arianna
Publicado 2019

Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience

por Vozzi, Alessia, Martinez Levy, Ana, Ronca, Vincenzo, Giorgi, Andrea, Ferrara, Silvia, Mancini, Marco, Capotorto, Rossella, Cherubino, Patrizia, Trettel, Arianna, Babiloni, Fabio, Di Flumeri, Gianluca
Publicado 2023

Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures

por Martinez-Levy, Ana C., Moneta, Elisabetta, Rossi, Dario, Trettel, Arianna, Peparaio, Marina, Saggia Civitelli, Eleonora, Di Flumeri, Gianluca, Cherubino, Patrizia, Babiloni, Fabio, Sinesio, Fiorella
Publicado 2021

NeuroDante: Poetry Mentally Engages More Experts but Moves More Non-Experts, and for Both the Cerebral Approach Tendency Goes Hand in Hand with the Cerebral Effort

por Cartocci, Giulia, Rossi, Dario, Modica, Enrica, Maglione, Anton Giulio, Martinez Levy, Ana C., Cherubino, Patrizia, Canettieri, Paolo, Combi, Mariella, Rea, Roberto, Gatti, Luca, Babiloni, Fabio
Publicado 2021

Neurophysiological Responses to Different Product Experiences

por Modica, Enrica, Cartocci, Giulia, Rossi, Dario, Martinez Levy, Ana C., Cherubino, Patrizia, Maglione, Anton Giulio, Di Flumeri, Gianluca, Mancini, Marco, Montanari, Marco, Perrotta, Davide, Di Feo, Paolo, Vozzi, Alessia, Ronca, Vincenzo, Aricò, Pietro, Babiloni, Fabio
Publicado 2018