What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and the M...

por Zhong, Yongping, Moon, Hee Cheol
Publicado 2020

Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach

por Nguyen, Thi Thu Ha, Nguyen, Ninh, Nguyen, Thi Bich Loan, Phan, Thi Thu Hoai, Bui, Lan Phuong, Moon, Hee Cheol
Publicado 2019