Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response

por Cuesta-Valiño, Pedro, Rodríguez, Pablo Gutiérrez, Núñez-Barriopedro, Estela
Publicado 2020

How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful

por Núñez-Barriopedro, Estela, Cuesta-Valiño, Pedro, Gutiérrez-Rodríguez, Pablo, Ravina-Ripoll, Rafael
Publicado 2021

Management of Loyalty and Its Main Antecedents in Sport Organizations: A Systematic Analysis Review

por Loranca-Valle, Cristina, Cuesta-Valiño, Pedro, Núnez-Barriopedro, Estela, Gutiérrez-Rodríguez, Pablo
Publicado 2021

Positioning analysis of Spanish politicians through their Twitter posts versus Spanish public opinion

por Penelas-Leguía, Azucena, Nunez-Barriopedro, Estela, López-Sanz, Jose María, Ravina-Ripoll, Rafael
Publicado 2023

Happiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production

por Ravina-Ripoll, Rafael, Nunez-Barriopedro, Estela, Almorza-Gomar, David, Tobar-Pesantez, Luis-Bayardo
Publicado 2021