Consumer Behavior in Shopping Streets: The Importance of the Salesperson's Professional Personal Attention

por Medrano, Natalia, Olarte-Pascual, Cristina, Pelegrín-Borondo, Jorge, Sierra-Murillo, Yolanda
Publicado 2016

Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility

por Reinares-Lara, Eva, Olarte-Pascual, Cristina, Pelegrín-Borondo, Jorge, Oruezabala, Gwenaëlle
Publicado 2021

Assessing the Moderating Effect of the End User in Consumer Behavior: The Acceptance of Technological Implants to Increase Innate Human Capacities

por Pelegrín-Borondo, Jorge, Reinares-Lara, Eva, Olarte-Pascual, Cristina, Garcia-Sierra, Marta
Publicado 2016

Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey

por García-Milon, Alba, Juaneda-Ayensa, Emma, Olarte-Pascual, Cristina, Pelegrín-Borondo, Jorge
Publicado 2020

Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

por Martínez-Ruiz, María Pilar, Izquierdo-Yusta, Alicia, Olarte-Pascual, Cristina, Reinares-Lara, Eva
Publicado 2017