Understanding the Determinants for the Adoption of Mobile Market Research: An Empirical Study in the Spanish Market Research Industry

por Pacheco-Bernal, Carmen, Jiménez-Zarco, Ana Isabel, Martínez-Argüelles, María-Jesús
Publicado 2020

The antecedents of entrepreneurial behaviour in the creation of platform economy initiatives: An analysis based on the decomposed theory of planned behaviour

por Morales-Pérez, Soledad, Garay-Tamajón, Lluís Alfons, Corrons-Giménez, August, Pacheco-Bernal, Carmen
Publicado 2022