Commentary: Opportunities and challenges of technology in relationship marketing

por Steinhoff, Lena, Palmatier, Robert W.
Publicado 2020

Customer Success Management: The next evolution in customer management practice?()

por Hilton, Bryson, Hajihashemi, Bita, Henderson, Conor M., Palmatier, Robert W.
Publicado 2020

A theory of multiformat communication: mechanisms, dynamics, and strategies

por Moffett, Jordan W., Folse, Judith Anne Garretson, Palmatier, Robert W.
Publicado 2020

Digital technologies: tensions in privacy and data

por Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott, Palmatier, Robert W.
Publicado 2022

Data Privacy in Retail

por Martin, Kelly D., Kim, Jisu J., Palmatier, Robert W., Steinhoff, Lena, Stewart, David W., Walker, Beth A., Wang, Yonggui, Weaven, Scott K.
Publicado 2020