“Wow! It’s Cool”: How Brand Coolness Affects the Customer Psychological Well-Being Through Brand Love and Brand Engagement

por Attiq, Saman, Abdul Hamid, Abu Bakar, Khokhar, Munnawar Naz, Shah, Hassan Jalil, Shahzad, Amna
Publicado 2022

Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach

por Attiq, Saman, Hamid, Abu Bakar Abdul, Shah, Hassan Jalil, Khokhar, Munnawar Naz, Shahzad, Amna
Publicado 2022