Do Product Characteristics Affect Customers’ Participation in Virtual Brand Communities? An Empirical Study

por ShiYong, Zheng, JiaYing, Li, HaiJian, Wang, Dukhaykh, Suad, Lei, Wang, BiQing, Li, Jie, Peng
Publicado 2022

Effect of Seeding Strategy on the Efficiency of Brand Spreading in Complex Social Networks

por ShiYong, Zheng, JiaYing, Li, Wei, Wang, HaiJian, Wang, Akram, Umair, Lei, Wang, BiQing, Li
Publicado 2022