IMPULSE Moment-by-Moment Test: An Implicit Measure of Affective Responses to Audiovisual Televised or Digital Advertisements

por Calvert, Gemma Anne, Trufil, Geraldine, Pathak, Abhishek, Fulcher, Eamon Philip
Publicado 2020

Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study

por Calvert, Gemma Anne, Pathak, Abhishek, Ching, Lim Elison Ai, Trufil, Geraldine, Fulcher, Eamon Philip
Publicado 2019