Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR

por Xie, Quan, Wang, Tianjiao (Grace)
Publicado 2022

Social Facilitation in Fear Appeals Creates Positive Affect but Inhibits Healthy Eating Intentions

por Bailey, Rachel L., Wang, Tianjiao Grace, Liu, Jiawei, Clayton, Russell B., Kwon, Kyeongwon, Diwanji, Vaibhav, Karimkhanashtiyani, Farzaneh
Publicado 2022