Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption

por Zheng, Manhua, Tang, Decong, Xu, Anxin
Publicado 2022

How different advertising appeals (green vs. non-green) impact consumers' willingness to pay a premium for green agricultural products

por Zheng, Manhua, Tang, Decong, Chen, Jianhong, Zheng, Qiujin, Xu, Anxin
Publicado 2022

The Hometown Is Hard to Leave, the Homesickness Is Unforgettable—The Influence of Homesickness Advertisement on Hometown Brand Citizenship Behavior of Consumers

por Wei, Chenwen, Wang, Chao, Sun, Lili, Xu, Anxin, Zheng, Manhua
Publicado 2023

The impact of omni-channel collaborative marketing on customer loyalty to fresh retailers: the mediating effect of the omni-channel shopping experience

por Chen, Xiaoxia, Su, Xiaofeng, Li, Zhongbin, Wu, Jingjing, Zheng, Manhua, Xu, Anxin
Publicado 2022