The dual effect of digital communication reinforcement drivers on purchase intention in the social commerce environment

por Selem, Kareem M., Shoukat, Muhammad Haroon, Shah, Syed Asim, de Brito Silva, Marianny Jessica
Publicado 2023

Go vegan! digital influence and social media use in the purchase intention of vegan products in the cosmetics industry

por dos Santos, Rennan Carvalho, de Brito Silva, Marianny Jessica, da Costa, Marconi Freitas, Batista, Karen
Publicado 2023