The role of health-related claims and health-related symbols in consumer behaviour: Design and conceptual framework of the CLYMBOL project and initial results

por Hieke, S, Kuljanic, N, Wills, J M, Pravst, I, Kaur, A, Raats, M M, van Trijp, H C M, Verbeke, W, Grunert, K G
Publicado 2015