Can Marketing Increase Willingness to Pay for Welfare-Enhanced Chicken Meat? Evidence from Experimental Auctions

por van Riemsdijk, Lenka, Ingenbleek, Paul T. M., van Trijp, Hans C. M., van der Veen, Gerrita
Publicado 2023

Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies

por van Riemsdijk, Lenka, Ingenbleek, Paul T.M., van Trijp, Hans C.M., van der Veen, Gerrita
Publicado 2017