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Marketing directo
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish English |
| Publicado: |
Madrid
. Piramide,
c1994.
|
| Colección: | Colec. Empresa y gestión
|
| Materias: |
MARC
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|---|---|---|---|
| 008 | 010725s1994 sp a 000 0 spa d | ||
| 035 | |a (Sirsi) i9788436808018 | ||
| 040 | |a UKM |c UKM |d UV# | ||
| 020 | |a 8436808010 | ||
| 041 | 1 | |a spa |h eng | |
| 050 | 4 | |a HF5415.126 |b J43 | |
| 082 | 4 | |a 658.8/72 |2 19 | |
| 100 | 1 | |a Jefkins, Frank William |9 408355 | |
| 245 | 1 | 0 | |a Marketing directo |c / Frank Jefkins , tr., Cristina Vidal. |
| 260 | |a Madrid |b . Piramide, |c c1994. | ||
| 300 | |a 284 p. |b : il. |c ; 22 cm. | ||
| 490 | 0 | 0 | |a Colec. Empresa y gestión |
| 500 | |a Glosario: p. [217]-254. | ||
| 500 | |a Traducción de: The secrets of successful direct response marketing. | ||
| 504 | |a Bibliografía: p. [283]-284. | ||
| 650 | 4 | |a Mercadotecnia directa. |9 358032 | |
| 901 | |a Z0 |b UV# | ||
| 902 | |a DBUV | ||
| 596 | |a 2 | ||
| 942 | |c LIBRO |6 _ | ||
| 999 | |c 105614 |d 105614 | ||