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|a Nogueira Cobra, Marcos Enrique
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|a Marketing de servicios
|b : conceptos y estrategias
|c / Marcos Enrique Nogueira Cobra, Flavio Arnaldo Zwarg; tr. Luis O. Rodríguez Acosta.
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| 260 |
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|a Bogotá
|b : McGraw-Hill,
|c c1991
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| 300 |
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|a 279 p
|b : il
|c ; 24 cm.
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| 500 |
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|a Traducción de: Marketing de servicios.
|b Conceitos e estrategias
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| 650 |
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|a Servicios al cliente.
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| 650 |
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|a Industría de servicios.
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|a Zwarg, Flávio Arnaldo
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|a DBUV
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