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|c 108802
|d 108802
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|a 0256132216
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|a UV#
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4 |
|a HF5415
|b M368
|3 1994
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| 245 |
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|a Marketing
|c / Eric N. Berkowitz ... [et al.]
|
| 250 |
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|a 4a ed.
|
| 260 |
|
|
|a Boston, Mass.
|b : Irving/MacGraw-Hill,
|c c1994.
|
| 300 |
|
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|a xxviii, 787 p.
|b ; il., mapas
|c ; 26 cm.
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| 336 |
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|2 rdacontent
|
| 337 |
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|2 rdamedia
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| 338 |
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|2 rdacarrier
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| 490 |
0 |
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|a The Irwing series in marketing
|
| 500 |
|
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|a Glosario : p. 716-730.
|
| 504 |
|
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|a Bibliografía : p. [731]-752.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
2 |
|a Berkowitz, Eric N.
|e coaut.
|
| 942 |
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|c LIBRO
|2 lcc
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