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|a Keegan, Warren J.
|9 394502
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|a Global marketing /
|c Warren J. Keegan, Mark C. Green.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Upper Saddle River, N.J. :
|b Prentice-Hall,
|c c2000.
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| 300 |
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|a xxii, 594, [23] p. :
|b il., mapas ;
|c 26 cm.
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| 500 |
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|a Ed. rev. de: Principles of global marketing.
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| 500 |
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|a Glosario: p. [595-602].
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| 504 |
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|a Incluye bibliografías.
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| 650 |
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|a Mercado de exportación
|x Administración.
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| 650 |
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|a Mercado de exportación
|x Administración
|x Estudio de casos.
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| 700 |
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|a Green, Mark C.
|9 403371
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| 700 |
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|a Keegan, Warren J.
|t Principles of global marketing.
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|b UV#
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