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|a 9706860533
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|a (Sirsi) i9789706860538
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|a 658.848
|b T47
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100 |
1 |
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|a Terpstra, Vern
|
245 |
1 |
0 |
|a Introducción a la mercadotecnia internacional /
|c Vern Terpstra, Lloyd C. Russow ; tr. Joaquín Ramos Santalla.
|
250 |
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|a 4a ed.
|
260 |
|
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|a México :
|b International Thomson,
|c 2000.
|
300 |
|
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|a xi, 211 p. :
|b il.
|c ; 23 cm.
|
500 |
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|a Traducción de: International dimensions of marketing,
|
504 |
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|a Incluye bibliografías.
|
650 |
|
4 |
|a Mercado de exportación.
|
650 |
|
4 |
|a Comercio internacional.
|
650 |
|
4 |
|a Mercadotecnia.
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700 |
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|a Russow, Lloyd C.
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|a Z0
|b UV#
|
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|a DBUV
|
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