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SBUV015432 |
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UV# |
| 005 |
20220308105819.0 |
| 006 |
a 000 0 |
| 008 |
991106s1995 000 0 d |
| 999 |
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|c 12095
|d 12095
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|a 9681841263
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| 040 |
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|a lcb
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| 050 |
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4 |
|a HF5415
|b B6
|3 1995
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| 100 |
1 |
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|a Boyd, Harper W.
|9 403124
|
| 245 |
|
0 |
|a Investigación de mercados
|b : texto y casos
|c / Harper W. Boyd, Ralph Westfall, Stanley F. Stasch ; tr. Jorge Blanco y Corea Magallanes; con la colab. de Patricia Ureña Pérez
|
| 250 |
|
|
|a 5a. ed.
|
| 260 |
|
|
|a México
|b : Limusa,
|c 1995
|
| 300 |
|
|
|a xv, 830 p
|b : il
|c ; 23 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
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|2 rdamedia
|
| 338 |
|
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|2 rdacarrier
|
| 534 |
|
|
|a Marketing research: text and cases
|
| 650 |
|
4 |
|a Mercadotecnia
|x Estudio de casos
|
| 700 |
|
|
|a Westfall, Ralph
|e , coaut.
|
| 700 |
|
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|a Stasch, Stanley F.
|e , coaut.
|
| 942 |
|
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|c LIBRO
|2 lcc
|
