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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm44726955 |
| 003 |
OCoLC |
| 005 |
20150815133739.0 |
| 008 |
020311s2000 sp a 000 0 spa d |
| 035 |
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|a (Sirsi) i9788473562249
|
| 040 |
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|a PL#
|b spa
|c PL#
|d UV#
|
| 020 |
|
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|a 8473562240
|
| 050 |
|
4 |
|a HF5415.32
|b R58
|
| 100 |
1 |
|
|a Rivera Camino, Jaime
|9 367211
|
| 245 |
1 |
0 |
|a Comportamiento del consumidor :
|b estrategias y tácticas aplicadas al marketing /
|c Jaime Rivera Camino, Rolando Arellano Cueva, Víctor Molero Ayala ; pról. de Mario Martínez Tercero.
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| 260 |
|
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|a Madrid :
|b ESIC Edit.,
|c 2000.
|
| 300 |
|
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|a 300 p. :
|b il. ;
|c 24 cm.
|
| 504 |
|
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|a Bibliografía: p. 297-300.
|
| 650 |
|
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|a Comportamiento del consumidor.
|
| 700 |
1 |
2 |
|a Arellano Cueva, Rolando.
|
| 700 |
1 |
2 |
|a Molero Ayala, Víctor Manuel.
|
| 901 |
|
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|a Z0
|b UV#
|
| 902 |
|
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|a DBUV
|
| 596 |
|
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|a 72
|
| 942 |
|
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|c LIBRO
|6 _
|
| 999 |
|
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|c 123890
|d 123890
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