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Marketing
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | Spanish English |
| Publicado: |
México
: Pearson Educación : Prentice Hall,
c2001.
|
| Edición: | 8a ed. |
| Materias: |
MARC
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| 041 | 1 | |a spa |h eng | |
| 050 | 4 | |a HF5415 |b K67 M295 2001 | |
| 082 | 4 | |a 658.8 | |
| 100 | 1 | |a Kotler, Philip. |9 366745 | |
| 245 | 1 | 0 | |a Marketing |c / Philip Kotler, Gary Armstrong ; coordinadora de las adaptaciones a Latinoamérica: Marcela Benassini ; tr., Roberto Luis Escalona García. |
| 250 | |a 8a ed. | ||
| 260 | |a México |b : Pearson Educación |b : Prentice Hall, |c c2001. | ||
| 300 | |a xviii, 691, [A1]-A16, [G1]-G11, [C1]-C2, [I1]-I20 p. : |b il. ; |c 29 cm. + |e 1 disco compacto (4 3/4 plg.). | ||
| 500 | |a Traducción de: Principles of marketing. 8a ed. | ||
| 500 | |a Glosario: p. [G1]-G11. | ||
| 504 | |a Incluye bibliografías. | ||
| 650 | 4 | |a Mercadotecnia. | |
| 700 | 1 | |a Armstrong, Gary |q (Gary M.). | |
| 901 | |a Z0 |b UV# | ||
| 902 | |a DGBUV | ||
| 942 | |c LIBRO |2 ddc | ||