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| LEADER |
00000cam a2200000 i 4500 |
| 001 |
ocm05942503 |
| 003 |
UV# |
| 005 |
20181206112319.0 |
| 008 |
020612s1980 nyua b 001 0 eng |
| 999 |
|
|
|c 129988
|d 129988
|
| 010 |
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|a 79027930
|
| 020 |
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|a 0394322657
|
| 040 |
|
|
|a DLC
|b spa
|e rda
|c DLC
|d UV#
|
| 050 |
|
4 |
|a HF5823
|b G54
|
| 082 |
|
4 |
|a 659.1/1
|
| 100 |
1 |
|
|a Gilson, Christopher C.
|e autor
|
| 245 |
1 |
0 |
|a Advertising concepts and strategies /
|c Christopher Gilson & Harold W. Berkman.
|
| 264 |
|
1 |
|a New York :
|b Random House,
|c 1980.
|
| 300 |
|
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|a xxx, 610 páginas :
|b ilustraciones ;
|c 26 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
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| 337 |
|
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|a sin medio
|2 rdamedia
|
| 338 |
|
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|a volumen
|2 rdacarrier
|
| 504 |
|
|
|a Bibliografía: páginas 587-593.
|
| 650 |
|
4 |
|a Mercadotecnia
|
| 700 |
1 |
2 |
|a Berkman, Harold W.,
|
| 901 |
|
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|a Z0
|b UV#
|
| 902 |
|
|
|a DBUV
|
| 942 |
|
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|c LIBRO
|2 lcc
|6 _
|
