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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm01287585 |
| 003 |
OCoLC |
| 005 |
20150815134042.0 |
| 008 |
020614s1975 ilua b 001 0 eng d |
| 035 |
|
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|a (Sirsi) i9780256016369
|
| 040 |
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|a DLC
|c DLC
|d UV#
|
| 020 |
|
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|a 0256016364
|
| 020 |
|
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|a 9780256016369
|
| 050 |
0 |
4 |
|a HF5415
|b E63 1975
|
| 082 |
0 |
|
|a 658.8/2
|2 19
|
| 100 |
1 |
|
|a Engel, James F.
|9 381752
|
| 245 |
1 |
0 |
|a Promotional strategy /
|c James F. Engel, Hugh G. Wales, Martin R. Warshaw.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
|
|
|a Homewood, Ill. :
|b R.D. Irwin,
|c 1975.
|
| 300 |
|
|
|a xiii, 650 p. :
|b il. ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye bibliografías e índice
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 650 |
|
4 |
|a Publicidad.
|
| 700 |
1 |
|
|a Wales, Hugh G.,
|e coaut.
|
| 700 |
1 |
|
|a Warshaw, Martin R.,
|e coaut.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
|
|a DGBUV
|
| 596 |
|
|
|a 27
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
|
|c 130221
|d 130221
|
