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00000cam a22000002a 4500 |
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020614s1991 cl 000 0 spa d |
| 020 |
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|a 9586530094
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| 035 |
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|a (Sirsi) i9789586530095
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| 040 |
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|a librunam
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| 050 |
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4 |
|a HF5415
|b W47
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| 100 |
1 |
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|a Westwood John
|9 377811
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| 245 |
1 |
0 |
|a Planeación de mercados
|b : análisis, evaluación, estratégias
|c /John Weswood; tr. Jesús Villamizar, asesoria y rev. téc. Humberto Serna Gómez.
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| 260 |
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|a Colombia
|b : Legis,
|c 1991
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| 300 |
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|a viii, 234 p.
|c ; 24 cm.
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| 490 |
0 |
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|a Serie empresarial
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| 500 |
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|a Traducción de: The Marketing plan.
|
| 504 |
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|a Bibliografía p. 225.
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| 650 |
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4 |
|a Mercadotecnia.
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| 902 |
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|a DBUV
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| 596 |
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|a 27
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| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 130222
|d 130222
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