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| 001 |
ocm31434183 |
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OCoLC |
| 005 |
20150815134301.0 |
| 008 |
020823s1995 caua 000 0 eng d |
| 010 |
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|a 94040646
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|a (Sirsi) i9780803953970
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|a GB95-50848
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|a 0803953984 (pbk.)
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|a 362.1/014
|2 20
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| 245 |
0 |
0 |
|a Designing health messages :
|b approaches from communication theory and public health practice /
|c Edward Maibach, Roxanne Louiselle Parrott, editors.
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| 260 |
|
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|a Thousand Oaks, Calif. :
|b Sage Publications,
|c c1995.
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| 300 |
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|a xiii, 304 p. :
|b il. ;
|c 23 cm.
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| 504 |
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|a Incluye bibliografías.
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| 505 |
0 |
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|a Motivation to attend to health messages: presentation of content and linguistic considerations / Roxanne Louiselle Parrott -- Encouraging risk reduction: a decision-making approach to message design / David R. Holtgrave, Barbara J. Tinsley, and Linda S. Kay -- Moving people to behavior change: a staged social cognitive approach to message design / Edward W. Maibach and David Cotton -- Fear appeals in health promotion campaigns: too much, too little, or just right? / Jerold L. Hale and James Price Dillard -- Thinking positively: using positive affect when designing health messages / Jennifer L. Monahan -- Designing messages for behavioral inoculation / Michael Pfau -- Reaching young audiences: developmental considerations in designing health messages / Erica Weintraub Austin -- Fishing for success: using the persuasive health message framework to generate effective campaign messages / Kim Witte -- Using research to inform campaign development and message design: examples from the "America responds to AIDS" campaign / Glen J. Nowak and Michael J. Siska -- Choosing audience segmentation strategies and methods for health communication / Michael D. Slater -- The gatekeeping process: the right combinations to unlock the gates / John McGrath -- Use of database marketing and comsumer-based health communication in message design: an example from the Office of Cancer Communications' "5 a day for better health" program / R. Craig Lefebvre, Lynne Doner, Cecile Johnston, Kay Loughrey, George I. Balch, and Sharyn M. Sutton -- Supplementing health campaign messages: recent developments in informing patients about their prescription drugs / Sharon Lee Hammond -- Enabling health: policy and administrative practices at a crossroads / Roxanne Louiselle Parrott, Mary Louise Kahl, and Edward W. Maibach.
|
| 650 |
|
4 |
|a Medios de comunicación de masas en educación médica.
|
| 650 |
|
4 |
|a Promoción de la salud.
|9 2820
|
| 650 |
1 |
2 |
|a Promoción de la salud
|x Métodos.
|
| 700 |
1 |
2 |
|a Maibach, Edward.
|
| 700 |
1 |
2 |
|a Parrott, Roxanne.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
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|a DBUV
|
| 596 |
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|a 31
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| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 135030
|d 135030
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