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|a 658.8
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|a Weinrauch, J. Donald,
|d 1942-
|9 403123
|
| 245 |
1 |
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|a Solución de problemas en mercadotecnia
|c / J. Donald Ewinrauch ; tr., John Delvalle Tupper.
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| 260 |
|
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|a México
|b : CECSA,
|c 1994.
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| 300 |
|
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|a xiv, 366 p.
|c ; 23 cm.
|
| 500 |
|
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|a Traducción de: The marketing problem solver.
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| 504 |
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|a Bibliografía: p. [356]-358.
|
| 650 |
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|a Mercadotecnia.
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| 942 |
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|6 _
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