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|a 9706861564
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| 035 |
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|a (Sirsi) i9789706861566
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|a UV#
|b spa
|c UV#
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| 043 |
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|a cl-----
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| 050 |
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4 |
|a HF5415.12.XL
|b F47
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| 100 |
1 |
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|9 402698
|a Fernández Valiñas, Ricardo
|
| 245 |
1 |
0 |
|a Manual para elaborar un plan de mercadotecnia :
|b un enfoque latinoamericano /
|c Ricardo Fernández Valiñas.
|
| 260 |
|
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|a México :
|b ECAFSA :
|b Thomson Learning,
|c c2001.
|
| 300 |
|
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|a 256 p. :
|b il. ;
|c 22 cm.
|
| 504 |
|
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|a Bibliografía: p. [253]-256.
|
| 650 |
|
4 |
|a Mercadotecnia
|z América Latina.
|
| 902 |
|
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|a DGBUV
|
| 596 |
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|a 40 43 63
|
| 942 |
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|c LIBRO
|6 _
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|c 144539
|d 144539
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