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00000cam a22000002a 4500 |
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030218s1989 es 000 0 spa d |
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|a 8487189040
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| 035 |
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|a (Sirsi) a354547
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| 040 |
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|a dUV#
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4 |
|a HF5415.3
|b O83
|c 1989.
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| 100 |
1 |
0 |
|a OŚhaughnessy, John
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| 245 |
1 |
0 |
|a Por qu©♭ compra la gente
|c / John O{acute}Shaughnessy.
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| 260 |
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|a Madrid:
|b Diaz de Santos,
|c 1989.
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| 300 |
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|a 201 p. ;
|c 21 cm.
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| 500 |
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|a Traducci©đn de: Why people buy.
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| 504 |
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|a Bibliograf©Ưa: p. 191-- 196.
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| 650 |
|
7 |
|a Compras
|9 2169
|
| 650 |
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4 |
|a Comportamiento del consumidor.
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| 700 |
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4 |
|a Motivaci©đn (Mercadotecnia)
|x Investigaci©đn.
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| 596 |
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|a 12
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| 942 |
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|c LIBRO
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| 999 |
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|c 146586
|d 146586
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